Surveys

A well-designed and administered survey can unlock a deeper understanding of a particular issue or audience. This leads to much better outcomes on a range of projects, versus simply shooting in the dark.

That’s why there is a survey component in many Information Insights projects, whether it’s primary research, public engagement, meeting facilitation, strategic planning, or program administration.

Survey research is also a standalone service offered by our firm. Like everything else we do, we draw on best practices and survey design/administration expertise from our 25 years working in Alaska, and pair our knowledge with our clients’ needs.

We use a variety of survey techniques depending on the goals of the project, including audience polling, focus groups, key informant interviews, and online, mail, and telephone surveys. A reliable and replicable methodology combined with well designed, culturally appropriate questions are key to obtaining accurate and representative results that clients use with confidence in their projects.