Supporting Renewable Energy Adoption in Juneau
The Client
Thermalize Juneau is an energy efficiency initiative to reduce the cost of heating houses in Juneau by using renewable energy powered heat pumps and improving building energy efficiency. The program is simple and effective: it combines Juneau-based nonprofit organization Alaska Heat Smart’s home and business energy advising with installation assistance, offering free energy audits, a competitive selection process for heat pump installers and energy efficiency contractors, and discounts on heat pumps and energy efficiency retrofits.
With a 2020 grant award from the U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy, Cold Climate Housing Research Center, Inc and National Renewable Energy Laboratory, the leading organizations on the grant, started work with partners to build Alaska’s first thermalize campaign.
Services Provided:
Public Engagement, Surveys, Research & Analysis
Scale: City & Borough of Juneau
Client: Thermalize Juneau
Client type:
Non-profit organization
Project Date: July 2020 – present
Project Lead: Jamie Hansen
Project Team: Lauren Criss-Carboy, Kerry Nelson, Lizzi Makovec, Michelle Deckard
The Challenge
In 2018, the City and Borough of Juneau, Alaska set an ambitious goal to reach 80 percent renewable energy for the heating and transportation sectors by 2045. To help reach this goal, the local nonprofit Alaska Heat Smart (AHS) formed in 2019. In 2020, Alaska Heat Smart partnered with Alaska organizations – Renewable Juneau, Alaska Energy, Light and Power (AEL&P), the Cold Climate Housing Research Center (CCHRC, Inc), National Renewable Energy Laboratory (NREL), and Information Insights (II) to pilot the Thermalize Juneau program.
The first Thermalize campaign in Alaska, Thermalize Juneau aimed not only to accelerate heat pump adoption in Juneau, but build a replicable framework to grow and support local clean energy options and jobs for rural communities across the country.




Our Approach
The campaign officially began in December 2020. Information Insights was thrilled and honored to be part of it from the get-go. Working with the Thermalize Juneau team, Information Insights brings our knowledge and lessons learned from comparable Solarize efforts in Alaska, public engagement and communications planning, campaign implementation, and program evaluation expertise.
Specifically, these services included assistance with overall program design, contractor selection, communication/recruitment channels with participants, organizing and hosting virtual events, workshops, and presentations (through Zoom), e-mail and phone communications with Thermalize Juneau program participants to schedule energy audits and collect pertinent data, and writing/sending bi-weekly update emails to Thermalize participants.
The Results
Results & Recommendations flyer, Thermalize Juneau 2022, designed by Information Insights
See the final 2021 Thermalize Juneau Community Survey Report